Welcome to Volume 5, Number 1 of the ASEAN Journal of Management and Innovation. This is my first issue as Editor in Chief and I am very pleased to assume this new role. The purpose of AJMI is to publish insightful, original, and timely research that is meaningful and contributes to management and/or innovation in the region. Effective management and innovation are particularly important as this diverse and multi-cultural region forges an Economic Community predicted to mature by 2025. One of the purposes of the community is “To promote active collaboration and mutual assistance on matters of common interest in the economic, social, cultural, technical, scientific and administrative fields” (ASEAN.org, p.1). Your research will be important to further these goals.