The Factor Affecting The Decision of Choosing Eco-Friendly Products Towards Thai Customers In Bangkok Metropolitan Area
The purpose of this study is to investigate and examine the influences and relationship of factors such as demographic, green awareness and environment attitudes on choosing eco-friendly products in Thailand. The reference group is demographically influential on people who live in Bangkok. The total number of the initial collected questionnaire surveys were from exactly 412 people. According to the survey, there were 12 individuals (3%) who had never used eco-friendly products before. After removing those who have not used eco-friendly products, the number of respondents results in a total of 400 people, there were 192 males (48%) and 208 females (52%). Majority of the respondents (196 or 49%) are aged between 25 - 34 years old. As for education level, the majority (281 or 70.3%) are of bachelor’s degree or equivalent. The study result found that income, green awareness in referring to global warming awareness and eco-friendly product awareness, and environmental attitudes significantly affects the decision making of choosing eco-friendly products.