If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth Leonard Sherman New York: Columbia University Press, 2017. 360 pp. ISBN 978-0-231-17482-4, (cloth)

Reviewed by: Alexander Franco, Ph.D., Stamford International University, Graduate School of Business

  • Alexander Franco Stamford International University


This work was written by an adjunct professor of marketing and management at Columbia University’s school of business. The purpose of the book was to determine how businesses can achieve and then sustain long-term profitable growth. To derive an answer, the authored surveyed forty years of strategic thinking in business. The works of Michael Porter (creator of the Five Forces framework), Tom Peters and Robert Waterman, Jr. (In Search of Excellence), Jim Collins (the HALO effect), Peter Drucker and others were reviewed along with theories tied to the managerial practices of companies such as FedEx, Amazon, Walmart, Apple, Southwest Airlines, Casella Family Brands, and others.