Corporate Social Accounting Practices and Firm Sustainability: An Empirical Evidence from Listed Firms in Thailand

Abstract

This qualitative study attempts to investigate the determinants of corporate social accounting practices and firm sustainability through the mediating effect of accounting information advantage, stakeholder acceptance and corporate reputation. Organizational learning capability is a moderating variable of the relationships among corporate social accounting practices and consequences variables. The study seeks to address the following question: What effects does corporate social accounting practices have on consequence variables and firm sustainability. A questionnaire was used for data collection. 126 accounting executives and managers of firms listed on the Stock Exchange of Thailand were selected as respondents. The Ordinary Least Squares (OLS) regression analysis was employed to examine all hypotheses. The results indicate that some dimensions of corporate social accounting practices, namely social impact recognition, regulation compliance willingness, and environmental management practices have a partial significant positive effect on accounting information advantage, stakeholder acceptance and corporate reputation. Moreover, accounting information advantage has a significant positive effect on stakeholder acceptance, and stakeholder acceptance has a significant positive effect on corporate reputation too. Similarly, the consequences have a significant positive effect on firm sustainability. The moderating variables show some partial support for the hypotheses. This study provides suggestions for managers and directions for future research.