A Typology of the Receptivity of Humanoid Robots by Students in a Thai International University: Results of a Multivariate Cluster Analysis
Despite the rapid advances in the development of humanoid robots (HRs), inquiries regarding their receptivity (user acceptance) by humans is still quite limited with no studies involving a substantial number of respondents being conducted in Southeast Asia and, specifically, Thailand. Therefore, this a pioneering study that examined students in the MBA program of an English-medium division within an international university in Bangkok, Thailand. A self-administered, anonymous questionnaire was developed to generate data. A typology of receptivity to humanoid robots was then created by using a factor analysis that generated four significant factors (HRs viewed as beneficial, viewed as potential friends, viewed with fear, and viewed as potential sex partners) which were then used for a multivariate cluster analysis with demographic classifications. The results indicated that none of the clusters displayed significant difference in demographic make-up. However, the groupings involving gender and nationality were close to significance and may be worthy of further examination in subsequent studies.