The Factor Affecting the Decision to Choose Eco-Friendly Products Among Thai Customers in the Bangkok Metropolitan Area

Abstract

The purpose of this study was to investigate the influences and relationship of factors such as demographics, green awareness and environmental attitudes towards decision of choosing eco-friendly products in Thailand. The reference group is demographically influential on people who live in Bangkok. The total number of the collected questionnaires were 192 males (48%) and 208 females (52%). Majority of the respondents (196 or 49%) are aged between 25 - 34 years old. As for education level, most (281 or 70.3%) bachelor’s degree or equivalent. Finding suggest that income, global warming awareness, eco-friendly product awareness, and environmental attitudes significantly affects the decision to choose eco-friendly products.