Organizational Creativity and Business Competitiveness: Empirical Evidence from Gem and Jewelry Businesses in Thailand

  • Pattarika Chinchang Faculty of Business Administration and Accountancy, Roi Et Rajabhat University, Roi Et, Thailand
Keywords: Organizational Creativity, Organizational Productivity, Organizational Innovation, Organizational Excellence, Business Competitiveness

Abstract

The purpose of this study was to examine the relationship between the organizational creativity and business competitiveness of gem and jewelry businesses in Thailand. The data were collected from 146 managing directors or managing partners of gem and jewelry businesses in Thailand and subjected to multiple regression analysis to test the proposed hypotheses. The results showed that the organizational creativity had a significant positive effect on the organizational productivity, organizational innovation and organizational excellence. In a similar manner, the organizational productivity, organizational innovation and organizational excellence had a significant positive effect on the business competitiveness. The results obtained in this study suggest that encouraging higher levels of creativity in organizations is beneficial to the firms as it leads not only to the improvement in the organizational productivity, organizational innovation and organizational excellence but also the increase in business competitiveness. This study contributes to providing a better understanding of how organizational creativity has the potential to significantly influence the nature of business competitiveness. Theoretical and managerial contributions, conclusion and suggestions for future research are provided in detail.

Published
2019-12-09