Organizational Creativity and Business Competitiveness: Empirical Evidence from the Thai Gem and Jewelry Industry

  • Pattarika Chinchang Roi Et Rajabhat University, Roi Et, Thailand.
Keywords: Organizational Creativity, Organizational Productivity, Organizational Innovation, Organizational Excellence, Business Competitiveness


The purpose of this study is to examine the relationship between the organizational creativity and business competitiveness of gem and jewelry businesses in Thailand. Data were collected from 146 managing directors or managing partners of firms in this sector in Thailand and subjected to multiple regression analysis to test the proposed hypotheses. The results show that organizational creativity has a significant positive effect on organizational productivity, organizational innovation and organizational excellence, which have a significant positive effect on business competitiveness. The results obtained in this study suggest that encouraging higher levels of creativity in organizations is beneficial to the firms in this industry as it not only leads to improvements in organizational productivity, organizational innovation and organizational excellence but also to an increase in business competitiveness. By providing a better understanding of how organizational creativity has the potential to significantly influence the nature of business competitiveness in the contest of the gem and jewelry industry in Thailand, this study is an important contribution to this sector.